Lochte’s Online Reputation Repairs After Rio Scandal  

Lochte’s Online Reputation Repairs After Rio Scandal   
May 10 07:18 2017 Print This Article

During the Rio Olympics last summer, Ryan Lotche and three swim mates made up a story about a robbery on an evening they went out drinking. As a result, Lotche and his team mates were suspended from the Olympics and suffered a hit to their reputation. How does one repair their online reputation after that? USA Swimming and the US Olympics Committee suspended the four swimmer for four months. Although they were suspended from swimming for a short period of time, their reputation is permanently damage. Not to mention that every time they swim, the thought of their 2016 Rio scandal will likely always be in the back of their mind. Additionally, they were revoke of the honor to go to the White House after the games.

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Where did they go wrong? First of all, the men should not have lied in the first place. They likely felt guilty and embarrassed for getting drunk during the Olympics and wanted to cover that up. However, protecting their reputation became a lot more detrimental the minute they tried to cover up their embarrassment. Secondly, Lotche was the swimmer that changed his story the most, worsening the situation every time he changed it. If you are going to lie, make sure that the lie is unified and there are no slip ups in the details. He originally told media that they taxi was raided by an armed group of men. Quickly, Brazilian authorities took offense to the accusations towards their people and set out to get to the bottom of the situation. Unfortunately for Lotche and his teammates, their online reputation already needed repairing before what came next. Next, authorities figured out that the swimmers damaged a bathroom at a gas station. Confronted by employees, they tried to cover it up and run from it.

There are ways to avoid online reputation repairing. Lotche and his team mates could have immediately repaired their online reputation by being honest about what they have consumed and the damaged bathroom. Instead, they lied, running their careers and their online reputations.

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